Strategic Pillars

We have identified five key focus areas for the 2025-2030 strategy period. These build upon the core areas from the 2020-2025 strategy but with a clearer direction and new names.

At NFF, we always prioritise people in our decision-making. Curiosity and passion for football are the foundation of everything we do. We aim to foster a culture of performance and development where everyone takes responsibility for improving the team every single day. At the same time, we strive for an environment built on trust—one that sees opportunities rather than limitations and always believes in the best intentions of others.